Practice Management Program
Discover step-by-step strategies and workflows that will amp up your dental sleep medicine practice! This two-part program explores the entire process from goal setting and team preparation to patient follow ups and maintaining physician relationships.
General Information
Dates: Registration is open now* No deadline for completion *Allow 2 business days after registration to | Registration Rates (Course 1 only):
Click the More Information button below for additional pricing | ||||
Location: Course 1 - Online Only Course 2 - In-person TBD | Target Audience: Dentists and all dental team members | ||||
Prerequisite: None Recommended - AADSM Mastery Program or DSM Team Training Program |
Practice Management Program - Course 1 Overview
Course 1 will help you build your marketing and patient management workflows in a step-by-step format, ensuring the strategies you select are achievable and successful. The course is delivered in two parts designed for you to work through sequentially and apply in your practice as you go.
Part 1 will start with foundational techniques to build patient pathway protocols for DSM and incorporate supporting documents and software. It explores how to encourage team buy-in and building decision making processes throughout the office. You’ll review recorded lectures and watch demonstration videos while applying concrete actions in your practice.
Part 2 will focus on clinical efficiency, patient satisfaction, and tracking mechanisms for adherence and optimal outcomes. These steps will help you build and enhance your reputation with strategic communication about your clinical success. You’ll have additional recorded lectures and demos and access to live Q&A sessions with the faculty.
Throughout the course, you’ll have access to faculty and other participants through an exclusive, private message board to ask questions, discuss approaches and learn more.
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Part 1 |
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Available beginning: 12/2/24 |
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Pre-Recorded Lecture |
Christopher Hart, DDS |
DSM Practice Model Decisions and Goal Setting Dentists trained in recognizing and managing patients with sleep-related breathing disorders should carefully considering practice model alternatives before establishing their goals. Historically, in-network insurance reimbursements have improved patient acceptance and provided adequate compensation for OAT. Recent polling results reveal that dentists new to DSM highly rank inability to gain access to commercial insurance networks as a barrier to practice growth and referral sources. However, a successful DSM practice can be developed around a variety of billing models, and depending upon clinical readiness to accelerate outside referrals, a fee-for-service model presents many advantages. This lecture will also introduce simplified analysis and decision-making steps that can be applied to the entire Practice Management Program. |
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Pre-Recorded Lecture |
Machell Hoover, RDH |
The Untapped Power of Team Buy-in Both dentistry and dental sleep medicine (DSM) rely heavily on non-DDS team members for independent delivery of clinical procedures and administration management. Since dental sleep medicine is a therapy, not just a procedure, successful outcomes are supported by the human-connection capabilities of all team members. Communication skills such as active listening and empathy are often innate tendencies but can also be developed through training and awareness. When applied to patient education and non-threatening guidance toward health decisions, these skills form a basis for both best outcomes and practice success. This lecture will focus on both the critical nature of team buy-in and how to harness the power of innate tendencies with rehearsed skills to support patient conversions. |
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Pre-Recorded Lecture |
Courtney Snow |
OAT Reimbursement Strategies As dentists explore reimbursement models that support their practice goals, timely preparation is a critical first step. These lectures will provide a clear action plan and prepare the entire team to engage in reimbursement conversations. |
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Pre-Recorded Lecture |
Paul Jacobs, DDS |
Oral Appliance Therapy: Getting from "No' to "Oh" to "Go" Polling of DSM providers reveals that an early barrier to OAT is the failure of a referred patient to seek the recommended medical consultation. Part of the difficulty may be due to lack of a functioning, team-coordinated, referral management algorithm that includes supporting documentation, paperwork and follow up. While this is a necessity, an often-overlooked failure point is grounded in the soft skills found in effective communication and trust building while at the same time determining which step of the algorithm a patient may be ready to enter. This is often referred to as “meeting the patient where they are” and begins with facilitating a patient’s self-discovery of sleep-associated noxious symptoms and co-morbidities. The ultimate goal is to elicit their level of desire to seek possible solutions while providing whatever assistance they need at that time. The patient’s interest or readiness is influenced by many factors and is not a static state. All team members should participate in this process which will improve with training, role-play and repetition. |
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Pre-Recorded Lecture |
Diana Batoon, DMD |
The Dentist’s Role as a DSM Consultant: Building Trust-Based Relationships Polling of DSM providers reveals that a significant barrier to OAT is the failure of a diagnosed patient to proceed with OAT, even in the face of CPAP failure or intolerance. Two factors are commonly blamed: 1) physicians refer to more experienced dentists with whom they’ve already developed a relationship, and 2) dentists cannot gain access to commercial insurance networks that help defray patients’ out of pocket expense. However, successful DSM practitioners report that they targeted internal and controllable factors that ultimately overcame these two early roadblocks. This lecture will focus on those strategies that convert patients in need to OAT while tracking patient satisfaction metrics. |
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Demo |
Machell Hoover, RDH |
Effective Sleep Interviews and Smart Referrals: Building Trust from the First Encounter Dentists and team members new to DSM often complain that patients who are suspected of having OSA fail to act on medical referral recommendations. Lack of success at this first step toward treatment will thwart a dentist’s goal to treat patients in need with oral appliance therapy. Just as in general dentistry, case acceptance relies heavily on the education and involvement of the entire team. Strategic, patient-centric communication is equally important and should be incorporated into any conversation relating to the patient’s sleep health. This role-play will demonstrate a sleep interview that transcends the use of a written screening form and elicits authentic responses with open-ended questions and active listening. |
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Demo |
Diana Batoon, DMD |
Buidling Trust Based Physician Relationships |
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Demo |
Diana Batoon, DMD |
Moving a Patient to "Yes" A patient that has proceeded with a medical referral and diagnosis of OSA is presumed to be actively seeking quality of life or medical solutions for disease. However, a successful conversion to OAT involves confirming a patient’s recognition of disease impact, empowering a patient’s control over treatment decisions, identifying a patient’s most pressing motivator, and overcoming barriers to proceeding. This role-play will demonstrate a typical scenario with financial barriers. |
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Pre-Recorded Lecture |
Courtney Snow |
Presenting Out of Pocket Estimates |
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Part 2 |
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Available beginning: 3/17/25 |
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Pre-Recorded Lecture |
Robin Ferguson, DDS |
Harnessing the Power of the Delivery Experience The delivery appointment is a pivotal moment in oral appliance therapy, setting the stage for adherence in the first three critical weeks of treatment and beyond. A patient will often present to the appointment with questions and concerns but should leave feeling confident in their dental team and well prepared for their treatment. This lecture will explore winning strategies for empowering the patient and maximizing adherence to all treatment recommendations. |
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Pre-Recorded Lecture |
Katherine Phillips, DDS |
Efficiently Finding Therapeutic Outcomes and Managing Objective Testing Ideally, a patient would feel immediate symptomatic relief with the use of an oral appliance without side effects and subsequent efficacy testing would confirm adequate management of obstructive events. However, real-world scenarios are much more complex. This lecture will address benefits of practice management systems to support clinical pathways during the calibration process. Consideration of pros and cons of in-office objective testing will be discussed, along with suggestions for standardizing protocols and systems. |
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Pre-Recorded Lecture |
Jarrett Grosdidier, DDS |
Airtight Patient Follow Up and Why it Matters In light of the serious consequences of untreated OSA, it follows that patient adherence is the first step towards adequate treatment. Treatment goals become diluted and motivation wanes with delays in results. Standardizing time intervals and defining clear objectives of each follow up visit will serve to improve team efficiency and avoid drawn out calibration times. In addition, there is an expectation within the medical community that optimum efficacy is validated within 90 days and sharing office protocols and metrics with medical referrers will enhance working collaborations. This lecture will provide guidance in establishing systems to support team efficiency, objective efficacy and physician metric-supported outreach. |
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Pre-Recorded Lecture |
John Carollo, DMD |
Developing a Trust-Based Referral Network If the dentist and team have taken the time and effort to incorporate the practices recommended in this program, the rewards should already be evident. Rehearsed and scripted conversations feel more comfortable, clinical experience has increased with each case and checklist-supported practices reduce errors and patient drop off. While some physician collaborations are likely already in place, it is time to strategize a greater reach into the medical community. This lecture will focus on internal and external marketing efforts for a DSM practice, with an emphasis on designing a productive physician encounter. |
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Live Q&A - June TBD |
Ari Wulfsohn, DMD |
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Live Q&A - July TBD |
Ari Wulfsohn, DMD |
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Live Q&A - August TBD |
Ari Wulfsohn, DMD
Eric Runyon, DDS Katherine Phillips, DDS Jarrett Grosdidier, DDS Robin Ferguson, DDS
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Questions? Contact mscanlan@aadsm.org