Practice Management Program
Take your DSM practice from slow to growing!
Improve your marketing, streamline your workflows and get the answers you need to make your DSM practice a success.
Why You’ll Benefit From This Program
AADSM is your trusted source for expert, unbiased information and guidance.
You love helping patients improve their sleep and their health, but it can seem daunting to add dental sleep medicine to an existing general or specialty practice. Investing in new vendors, platforms, or software isn’t always the answer to building a successful practice. In fact, our experts will help you grow using the staff, tools, and relationships that you already have. When your foundation is strong, you’ll have even more success when you branch out using the advanced techniques taught later in the course.
Key takeaways
- Our experts will explain exactly how to build and standardize your reimbursement procedures
- Demos and scripts will show you how to influence referring doctors
- You’ll learn key skills to improve your communication with patients to encourage case acceptance and treatment success
Throughout the course, you’ll get the information, tools and support you need to grow your practice and do what you love.
General Information
Dates: On-demand plus 3 live Q&A sessions in Summer 2025 CE Credits: Approximately 20 | Registration Rates (Course 1 only):
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Location: Online | Target Audience: Dentists and all dental team members | ||||||||
Prerequisite: None |
Course Logistics
The Practice Management Program includes:
- Recorded lectures and demonstrations by some of the top names in dental sleep medicine. Our faculty are successful, experienced providers and have a lot of practical knowledge to share with you.
- FREE copy of the AADSM’s exclusive guide to practice management: DSM Practice Guidebook: Policies and Procedures for DSM Practices ($300 value)
- FREE copies of all the tools and templates taught in the course to download and use in your own practice (AADSM members only)
- Support from our community of expert faculty and colleagues in the course through a private message board just for course participants
Coming Soon: Practice Management Weekend Workshop
Prefer to learn in person or want to dial in your success – Save the date to attend the weekend course to be held in Chicago November 15-16, 2025. More details coming soon.
Course 1 |
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Available now! |
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Pre-Recorded Lecture |
Christopher Hart, DDS |
DSM Practice Model Decisions and Goal Setting A successful DSM practice can be developed around a variety of billing models. You’ll learn a simplified analysis and decision-making process to select a billing model appropriate for your practice’s goals. |
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| Pre-Recorded Lecture |
Machell Hoover, RDH |
The Untapped Power of Team Buy-in Get your entire team to buy-in to the value of the DSM services you provide. Teach everyone on your team to harness the power of active listening and empathy to improve patient conversions. |
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Courtney Snow |
OAT Reimbursement Strategies Successful DSM teams have the skills to confidently and effectively discuss reimbursement and cost issues with patients. After this lecture, you’ll be able to develop a clear action plan to prepare your team to engage in these financial conversations. |
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| Pre-Recorded Lecture |
Paul Jacobs, DDS |
Oral Appliance Therapy: Getting from "No' to "Oh" to "Go" How many times have your patients failed to take the steps needed to see a physician for diagnosis? We’ll teach you a tried-and-true algorithm based on effective communication and trust building to help patients take that next step. |
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Diana Batoon, DMD |
The Dentist’s Role as a DSM Consultant: Building Trust-Based Relationships Have you encountered physicians who refer to other dentists? Are you having trouble gaining access to commercial insurance networks? These are common early roadblocks to DSM success that you can overcome by targeting factors within your practice that you can control, rather than outside factors you cannot. Learn how to embody the role of DMS consultant for your community. |
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Demo |
Machell Hoover, RDH |
Effective Sleep Interviews and Smart Referrals: Building Trust from the First Encounter Case acceptance relies heavily on establishing trust with patients. This video demonstrates the key skills you can use to elicit authentic responses from patients and build trust. |
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Demo |
Diana Batoon, DMD |
Building Trust Based Physician Relationships Does it seem intimidating to try to build referral relationships with the local medical community? In this demo, you’ll see specific ways to get your foot in the door and have effective conversations to start your referral relationships off right. |
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Demo |
Diana Batoon, DMD |
Moving a Patient to "Yes" Even for motivated patients, conversion will depend on your ability to help the patient articulate their motivation for seeking treatment and to overcome barriers. In this demo, you’ll see examples of how to understand where the patient is at and how to move them to accept treatment. |
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Pre-Recorded Lecture |
Courtney Snow |
Presenting Out of Pocket Estimates Helping patients have a clear understanding of their financial responsibility is a conversation you can’t skip. You’ll learn clear steps to calculate the out of pocket estimate and present it to patients. |
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Available: 3/17/25 |
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Pre-Recorded Lecture |
Robin Ferguson, DDS |
Harnessing the Power of the Delivery Experience The delivery appointment is crucial to helping a patient feel confident and well prepared for treatment. You’ll come away from the lecture with winning strategies for preparing the patient for success and maximizing their adherence to treatment. |
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Pre-Recorded Lecture |
Trish Braga, DDS |
Efficiently Finding Therapeutic Outcomes and Managing Objective Testing Ideally, a patient would feel immediate symptomatic relief and no side effects with use of an oral appliance, but real-world scenarios are much more complex. We will show you effective systems/workflows you can set up in your practice to support the clinical work of the calibration process. You’ll learn tried-and-true protocols for efficiently calibrating appliances and various options for in-office objective testing. |
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Pre-Recorded Lecture |
Jarrett Grosdidier, DDS |
Airtight Patient Follow Up and Why it Matters You may have seen that patient motivation wanes with delays in results and referring physicians want to see their patients treated quickly. You’ll be able to apply the recommendations in this lecture to improve team efficiency and avoid drawn out calibration times. Plus, we’ll share tools that you can use to collect objective data and treatment metrics to more clearly communicate your DSM success to treating physicians. |
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Pre-Recorded Lecture |
John Carollo, DMD |
Developing a Trust-Based Referral Network It is time to shine! Once you have started implementing all you are learning in this course, you’ll be excited to share your successes with patients and referral networks. This lecture presents practical strategies for enhancing your reputation and gaining greater reach into the medical community to promote the quality care you provide. |
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Live Q&A Tuesday, June 10, 2025 |
Ari Wulfsohn, DMD |
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Live Q&A Tuesday, July 29, 2025 |
Ari Wulfsohn, DMD |
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Live Q&A Tuesday, August 12, 2025 |
Ari Wulfsohn, DMD
Eric Runyon, DDS Jarrett Grosdidier, DDS Robin Ferguson, DDS
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Live Question and Answer Sessions
There will be three, live question and answer sessions where faculty will be available to answer questions. These sessions will not be recorded, and CE will not be provided. Registered attendees will receive information on live Q&A sessions in subsequent years and are invited to participate in these sessions on an ongoing basis.
Each session will begin at 7:00pm ET (6:00pm CT, 5:00pm MT, 4:00pm PT) and will be 1.5 hours in length. An email will be sent approximately one week in advance of each Q&A session with connection details.
Attendees can ask questions of Practice Management Program faculty at any time outside of the Q&A sessions via the private Practice Management Program Discussion Board.
Questions? Contact info@aadsm.org.