Fellow Members -
As a part of our national PR campaign I'm excited to announce that the new Member PR Toolkit is ready for you to download at the Promotional Resources page!
The AADSM Member PR Toolkit provides you the resources you need to perform media relations outreach that will make a difference in growing your dental sleep medicine practice. It combines all of the successful media tools and strategies being implemented on a national level and translates them into customized, localized, easy-to-use materials. Inside the Member PR Toolkit, you'll find phone scripts and guides for media conversations; customizable press releases for creating a steady stream of ongoing coverage; a sleep physician introductory letter for building strategic partnerships and an Insider's Media Guide that includes strategies, tips and interview key messages and talking points.
Many patients who are in need of oral appliance therapy just don't know it's available. Over the next three years, with our national PR push and your local marketing efforts, we aim to build awareness of this effective treatment and grow your practice.
Thank you for your dedication - and best of luck in your efforts!
B. Gail Demko, DMD